Financial Services
CRM Data Entry and Cleansing For a UK-based Insurance Firm
The insurance company faced significant challenges in maintaining its customer relations database, which had grown to over 3 million records. The database was plagued by errors, duplicate entries, and missing or inaccurate information, which was hampering the company's ability to market its services effectively, gain customer insights and engage with customers.
How we helped a UK insurance company cleanse and consolidate 3 million+ customer records
The insurance company faced significant challenges in maintaining its customer relations database, which had grown to over 3 million records. The database was plagued by errors, duplicate entries, and missing or inaccurate information, which was hampering the company's ability to market its services effectively, gain customer insights and engage with customers.